HEUFORIA Takes Center Stage in Alassio: Sport, Energy and 650 Cyclists at the 2026 Granfondo

A day of sport, energy and passion, set between the Ligurian Riviera and the challenging climbs of the inland hills. HEUFORIA took center stage as Title Sponsor of the Granfondo Internazionale Alassio HEUFORIA 2026, held on Sunday, September 27.

A total of 650 cyclists took part in the event, organized by GS Alpi, tackling the 90.6-kilometer route from the iconic Muretto di Alassio to the demanding finish at the Santuario della Madonna della Guardia.

A beautiful sunny day accompanied athletes, families and cycling enthusiasts, turning the Granfondo into a true celebration of sport and the local area.

For HEUFORIA, being the Title Sponsor of an event of this caliber meant much more than simply having a brand presence.

Movement, determination, energy, the desire to challenge yourself and, above all, the pleasure of fully embracing your moment: these are values that belong to sport and perfectly reflect our philosophy.

OWN YOUR MOMENT.

Because this is exactly where HEUFORIA comes from: the belief that sport is not just about performance, but a way to live, express yourself and feel good — before, during and after sport.

We are proud to have our name associated with the Granfondo Alassio HEUFORIA 2026 and to have shared this experience with hundreds of athletes and cycling enthusiasts.

A special thank you to GS Alpi, the Municipality of Alassio and everyone who contributed to making the event a success.

See you at the next challenge.

OWN YOUR MOMENT.